Friday, 20 September 2013

Reflecting on 2D design...

Like any new medium which one is presented with, time is an essential requirement, and one which is needed when absorbing  new information. In this instance the medium is 2D design, and the consequences of my education appear far reaching out from the class room and into everyday life.

Considering our capitalist society, built upon the materialistic dream, where everyone has the opportunity  to possess 'meaningful' objects, it comes as no surprise that 2D design metaphases itself into  everyday advertisement. For example, Coca Cola have launched a campaign  utilising typography. 

Admittedly, this is a simplistic example, however one which clearly exemplifies the far reaching influence of 2D deign. Ultimately, I have been inspired on a more personal level; by this I mean how my every day respect has increased. To fully explain this I return to name number five on my six name list...
Sara Fanelli.
The inspiring notion formed from Fanelli is the importance of cover art...  
 
This example is from a Penguin book cover, and meaning no disregard to Fanelli but this is not what interested me. What interests me is the way the cover art interacts with the reader; considering I have not read the book which Franelli is illustrating I have no emotional connection with her work.

Afterwards, however, I looked at my own book shelf bringing out Anthony Burgess A Clockwork Orange
The cover is striking, the lines of the glass break the almost merging positive space of the milk and its negative counterpart. The author's name is also noticed through is brightness of the white contrasting the darkness of the novel's name. Overall, this cover encapsulates the emotion and controversy of the word's which it is illustrating.

 Before investigating 2D design it is a fair assumption that I would have never have thought to google veronique rolland, yet I have now learned that this cover artist is a visual artist. The portfolio can be found on http://www.veroniquerolland.com/

Personally, I have a yearning towards typography within 2D design, I don't know if it is he meaning which the combination of illustration and words can achieve; or the atheistically pleasing phonics combined with the beauty of art,  but never the less I feel most at home in this sector of 2D design.

I have a go at combining my own photography with that of Milton's Paradise Lost, aiming to illustrate his poetic beauty, while incorporating our current social problems of terrorism and our own egotistic pride

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